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Initial Launch Ambitions

October 17th, 2006 by Hugh

A recurring theme centers on the ambitions of the product launch, scheduled for next spring. Exbiblio hasn’t set aside big resources for marketing, so what would be considered a success?

Increasingly I’m hearing that this product launch is really about proof-of-concept to raise capital to go onto the next stage. It might, for instance, prove market acceptance among a well-defined, local group - perhaps among students in the North West of America. This might be enough to find partners who would help Exbiblio with achieving is ambitions, which are, of course, far greater than this.

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