Why blog?

July 28th, 2006 by Hugh

The first week of this blog has had a slightly bumpy ride, but I suppose that all the most interesting journies have a few bumps on the way. I thought it might be useful to link to the site which explains why a company might want to have a blog in the first place. It’s called the Cluetrain Manefesto, and it propounds the now famous theory that markets are conversations and that those conversations are conducted in a human (not marketing/pr type) voice. You’ve probably come across it before, but it’s always worth a re-read. You have to scroll down the page to get to the Manefesto.

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