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Jeff BowmanJeff is an accomplished outdoorsman, pilot and baseball coach with a love of the arts. His eclectic business life has been honed by the Wharton Business School and includes successful careers at W.L. Gore, Malden Mills and Cascade Designs. Product development and brand marketing have been his passion for over 30 years.

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oPen no mo pen?

May 14th, 2007

The “oPen™” name was originally assigned by the development team as a project name for our interactive, handheld scanning tool. Although the name oPen is certainly a clever double-entendre, it was never intended to be the name of the commercial device. In that capacity the name has a couple of major problems.

Calling it a pen plops it into a mundane category of existing products that embody only a small amount of our functionality. These handheld scanners (e.g. C-Pen, IrisPen, DocuPen, etc.) have a reputation for producing a frustrating and limited user experience. With all of that established baggage already out there, oPen may as well be shmoPen. Who will notice? Read the rest of this entry »