oPen no mo pen?

May 14th, 2007 by Jeff

The “oPen™” name was originally assigned by the development team as a project name for our interactive, handheld scanning tool. Although the name oPen is certainly a clever double-entendre, it was never intended to be the name of the commercial device. In that capacity the name has a couple of major problems.

Calling it a pen plops it into a mundane category of existing products that embody only a small amount of our functionality. These handheld scanners (e.g. C-Pen, IrisPen, DocuPen, etc.) have a reputation for producing a frustrating and limited user experience. With all of that established baggage already out there, oPen may as well be shmoPen. Who will notice? (more…)