As we all know, time is money. When a business has run out of one, it’s also run out of the other. So timing is crucial.

The thing that concerns me most about Exbiblio is time. It all seems so tight to me, that there doesn’t seem to be any margin for unpleasant surprises. And it’s already behind schedule. I would think that an ordinary business would be looking very actively for investors to buy it more time, and a strategic partners to help it get its product to the customers. Exbiblio doesn’t seem to be doing either of those things – at least, not in full gear. But then it isn’t an ordinary business.

I put my concerns to Martin, and he responds that he wants to hand a product to investors and partners, not just a “vision” with hypothetical sales projections. Exbiblio won’t have a product until early next year. So actively approaching partners is on hold.

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